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ABOUT CENTRE

Find out more about what we do and our team.

Latest News & Events

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X Event

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WHAT A DIFFERENCE A DAY MAKES.

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WE ARE RECRUITING

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The BMW Winter Event

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Our Current Offers

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The BMW M5 Offer

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The BMW 7 Series Offer

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THE NEW BMW X5

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INTRODUCING… THE 8

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The BMW Apprenticeship Scheme

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The BMW Apprenticeship Scheme

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Our Exclusive Offers

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THE BMW M5. BALANCE TAKES MANY FORMS.

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THE BMW M5. AVAILABLE AT 0% APR WITH BMW DIVIDE. Ts&Cs apply.

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Our Bank Holiday Opening Hours

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THE BMW i3s AT A LOW 2.9% APR REPRESENTATIVE.*

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THE BMW i8 COUPÉ AT A LOW 2.9% APR REPRESENTATIVE.*

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THE BMW i8 ROADSTER AT A LOW 5.9% APR REPRESENTATIVE.*

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BMW Help: Recalls

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The Specialist Cars Opt In

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THE BMW EVENT

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The i8 Roadster has Arrived.

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Check In. Top Up. Check Out.

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WE'RE ON SOCIAL MEDIA

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VED Tax Changes

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Snow Centre Partnership

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David Lloyd Partnership Announcement

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Harpenden Rugby Club Partnership

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Luton Rugby Club

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Tring Cricket Club Partnership

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Knebworth Cricket Club

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St Michaels Manor Partnership

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Odyssey Gym Knebworth Partnership

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Luton Town Football Club Partnership

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BMW i8 Roadster

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The All-New BMW X2 Reveal.

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BMW 6 Series GT Launch

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2017 BMW X3 Launch

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Bump it. Snap it. Send it.

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I3 & I3s Coming soon!

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0% Financing on Servicing & Parts at Specialist Cars

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Impress with the new BMW Shadow Edition

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BMW Lower Emissions Allowance Scheme

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Join us at Pendley Manor.

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Diesel Technology Informer.

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Specialist Cars are proud to Support Rennie Grove Hospice

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BMW Head-Up Screens at Specialist Cars

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BMW Advanced Car Eye at Specialist Cars

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BMW Integrated Navigation at Specialist Cars

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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THE BMW 4 SERIES. NOW WITH 0% APR ON IMMEDIATE DELIVERY VEHICLES.*

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THE BMW i3 AT A LOW 2.9% APR REPRESENTATIVE.*

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Meet the team

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Manjit Ahluwalia

Head of Business

Ashley Wicks

BMW Sales Manager
  • Department BMW Sales

Ian Ross

Retail Sales Manager
  • Department BMW Sales

Dan Tucker

Retail Sales Manager
  • Department BMW Sales

Tony Gair

Loyalty Manager
  • Department BMW Sales

Steve Hudson

Retail Sales Consultant
  • Department BMW Sales

Derek Baker

Retail Sales Consultant
  • Department BMW Sales

Jamil Hanif

Retail Sales Consultant

Cornell Greer

Retail Sales Consultant
  • Department BMW Sales

Alfie Long

Retail Sales Consultant
  • Department BMW Sales

Tony Yendell

Used Car Stock Controller
  • Department BMW Sales

Ian Glantz

Corporate Sales Manager
  • Department Corporate

Verina Lord

BMW Showroom Host

Charlotte Akerman

BMW Showroom Host

Sales Administrators

  • Department BMW Sales

John Fincher

Aftersales Manager
  • Department Aftersales

Butch Buczynski

Senior Service Advisor
  • Department Aftersales

Rebecca Bulbrook

Service Administrator

Lynda James

Service Administrator

Emily Conrad

Service Advisor
  • Department Aftersales

Leanne Aradi

Service Advisor

Service Advisors

  • Department Aftersales

Tony Collins

Parts Manager
  • Department Aftersales

David Niven

Accountant
  • Department Finance

Tim Brighton

Accountant
  • Department Finance

Parts Team

  • Department Aftersales

Workshop

  • Department Aftersales

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Very courteous and helpful

Service

Always a warm welcome at Specilist Cars Luton, but a little surprised the paper work was not immediately to hand having pre booking the service.

Service

Not completely satisfied due to shortcomings indicated above.

Service

It was ok. This was my first experience as a new BMW owner and I had higher expectations.

Service

Serviced on Friday- fine. Saturday morning serious problem with brakes that had been replaced giving very burnt smell. Monday Laura says bring it in. Identified as warped disc, replaced “under warranty”!, waste of four hours.

Service

Serviced and valeted my car

Service

Service light still on . Bluetooth not working

Service

I am selling a car and wanted to dispose of winter wheels/tyres. Specialist Cars recommended these and they are very good but there is no assistance with disposal (E-Bay was suggested but no willingness to buy back)

Service

They have always shown respect and consistent helpful advice to all my queries

Service

Past experience

Service

Kept up to date with progress

Service

Very Satisfied!!

Service

I ordered new tyres but another type were supplied, the car was mot'd and serviced but was returned without the computer being updated and without the service book filled in. Requests for the car to be collected for computer reset have not resulted

Service
I am sorry to read your comments - our Aftersales Manager will be in contact with you. Manjit Ahluwalia - Head of Business.

My only criticism is you wouldn't come and pick my car up and return it to my office at Whitbread Court, which is something you usually do. The reason give was you didn't have enough notice; think I would have had to wait 2 weeks?

Service
Thank you for your feedback. Manjit Ahluwalia - Head of Business.

kept informed of any issues that arose, particularly liked the video sent by the service engineer so I could see exactly what the issues were!

Service
Thank you, I am pleased to read you appreciated the video update. Manjit Ahluwalia - Head of Business.

Car was collected on a Friday for a day but you were short of a part and therefore car was retained over the weekend.This was very inconvenient.I will never arrange service ( unless unavoidable) again without requesting courtesy car.

Service
Thank you for your feedback. Manjit Ahluwalia - Head of Business.

Satisfied with the overall service of the car, but when I opened the bonnet to check what they had done. The engine was covered with grease and hand prints all over. Would have preferred this to be wiped cleaned and be more presentable.

Service

Addressed all issues that needed attention.

Service
Thank you, I am pleased to read everything went well. Manjit Ahluwalia - Head of Business.

Really happy with specialist cars Luton. The service was smooth and what I would expect from BMW.

Service

Car collected and delivered on time, service carried out as expected

Service

The Service advisor was very polite and courteous.

Service

Car came back clean, all serviced in a day, able to pay by phone making things far easier for me

Service

Looked after my Alfie Long

Service

As above, always feel welcome whilst waiting.

Service

Very responsive sales team. Service team reasonably good.

Service

Kept waiting 20 minutes for see a service advisor on one occasion with no communication and a while you wait took 3 hours instead of the specified time.

Service

Collected car and work carried out on time with good communication.

Service

Vehicles collected and delivered back to my home address. Issuecwith vehicle was resolved immediately and the collection was arranged quickly

Service

Everything went smooth, from booking a service till phone call to pick my car.

Service
Thank you for your feedback, we will address the Online booking flaw regarding Saturday bookings. Manjit Ahluwalia - Head of Business.

Emily / Rebecca in service is great

Service
Thank you. Manjit Ahluwalia - Head of Business.

Tried calling anumber of times in the afternoon to check on progress of car with no reply. Finally got through in the evening to be told that a text had been sent earlier in the afternoon; no message was received.

Service
Thank you for your feedback, will have taken on board your comments. Manjit Ahluwalia - Head of Business

Slight mixed up of vehicle registration before visiting dealership.

Service
Thank you for taking the time to complete our survey. Manjit Ahluwalia - Head of Business.

firstly I did not know where the car was taken, eventually found out it was Luton, confusion on returning car and still no information on what was wrong.

Service
Thank you for you comments, our Service Reception Manager will in contact with you directly regarding your concerns. Manjit Ahluwalia - Head of Business

As above

Service
Thank you, I am please to read everything well. Manjit Ahluwalia - Head of Business

I purchased the car remotely and trusted in the quality of a BMW approved used car and assurances of sales person that car was emaclate. Having find several scratches and torn interior leather trimi have failed to get any response from dealership.

Service
I am sorry to read you comments, our Aftersales Manager will be in contact with your directly. Manjit Ahluwalia - Head of Business

It was OK

Service

Very comprehensive and detailed response

Service
Thank you for your kind words. Manjit Ahluwalia - Head of Business

Satisfied with the service

Service
Thank you Manjit Ahluwalia - Head of Business

I was served by Emily Croft and she was very helpful and professional. I came with a 1 year old child and she kindly prioritised and completed the work sooner than expected. Thank you very much. Dr. R. J.

Service

Very good experience, seamless from it being picked up, to when it was returned. Also was informed during the day on the progress.

Service

although I was satisfied with the service there are always things that can be improved.

Service

As this was an end of warranty check, Specialist Cars Luton would not pick up and return my car to work. So while I was happy with the inspection, the impact on my working day was disappointing.

Service

Got help for what I was looking for

Service

Brakes were squeaking on my M6. Brakes and discs taken off, cleaned and put back on. I was told this is normal on an M car as the brakes are so substantial. When I left they were not squeaking but 2 days later it they started to again, loudly.

Service

Service level meets my needs

Service

As a customer its important that someone listens to me and what i want. This is what happened at Luton. Cornell listened to what i needed and wanted and advised me. Also he didnt push for a sale which i feel is key in getting customers.

Service

I received absolutely phenomenal support from Emily Bancroft(?) when bringing my car in for a service, I had a few questions as I am fairly new with cars and she answered them with no hesitation and made sure I understood completely.

Service

From booking to completion I was entirely satisfied

Service

Able to book for my required service date. Helpful feedback on service.

Service

When phoning takes to long to answer phone and then when finally get through and put through to service department call goes to answer phone very frustrating to wait to get call back to say the wrong parts came in and wait till following day for car

Service

Good service

Service

Had to wait for car to be cleaned

Service

Great service from Barry, polite, professional.

Service

Communication was excellent, advice given and the sales process helpful and not pushy. Hand over was enjoyable and well organised to ensure a smooth process. Alfie at Specialist Cars was excellent to deal with.

Sales

From the moment you walk in the door you feel at ease. At reception they are quick to help and the direct you to the waiting area where you’re invited to have a coffee or read the paper while you’re waiting. The sales staff and management were ??

Sales

worked to find the best car to fit my needs

Sales
Thank you for taking the time to complete our survey. Manjit Ahluwalia - Head of Business.

Was the best experience picking up a new car

Sales
Great! I am really pleased to read your comments thank you. Manjit Ahluwalia - Head of Business.

Very helpful. No problems. Will go back.

Sales
Thank you, our Sales Team will be pleased to read your comments. Manjit Ahluwalia - Head of Business.

Very satisfied but could appreciate the loyalty more

Sales
Thank you Mr Jeffery. Manjit Ahluwalia - Head of Business.

Very pleased with how smoothly things went.

Sales
Thank you. Manjit Ahluwalia - Head of Business.

Very professional easy to talk to and explained in full detail

Sales
I am pleased to read everything went to your satisfaction. Manjit Ahluwalia - Head of Business.

Best ever sales people: Steve Hudson and the dealer manager Dan. Made you feel very special. It was an absolute pleasure.

Sales
Thank you for taking the time to complete our survey. I have passed on your kind words to Steve % Dan, they will be pleased. Manjit Ahluwalia - Head of Business

Steve Hudson from Specialist Cars Luton is really helpful, this is the second car I bought from him.

Sales

Very happy with dealership went through all the cars gadgets and took time to make sure I understood

Sales

seamless and very straightforward process, very helpful guy in Jamil....highly recommend

Sales
Thank you Mr Corker, Jamil will pleased to read your comments. Manjit Ahluwalia - Head of Business